Will Surren – Make Money Online Monthly

PLR Content – Growing The ‘Content Is King’dom

We’ve all heard it, the famous phrase, ‘content is king’. Well if content is king then how the heck can we go about increasing the number of content we are able to utilize. I mean we’ve all been there, feverishly writing article after article to use for submissions and posting to our sites and the more we write the less enthusiastic we start to become about create a successful online business. So, how can we get around the one thing that all internet marketers hate doing?

PLR Content To The Rescue

If you haven’t heard about PLR(private label rights) content then it’s basically this – content that you can take and use as your own to submit to article directories, on your site, in an email series or any other method where content necessary.

In Search Of PLR Content

So where is it? Where can you go to find a whole bunch content to use as your own? Well, there are many services out there that offer quality content that members are free to use in which ever way they deem appropriate. Of course the option of taking content from the many article directories out there is possible, however there is one thing that limits this method and that is the fact you are required to add in the author box that comes attached to the article you are wanting to use.

This means their link will also have to appear on your page, intern sucking out Google Page Rank that would normally filter through to the other pages on your site. The other disadvantage is the fact that hundreds if not thousands of other marketers out there would be doing the exact same thing. Having the same page on your site as thousands of other people makes it incredibly hard to rank in the search engines.

So What’s The Other Option?

The other option would be to pay for your PLR content. There are many services that offer content to their members. This usually means you’ll have to share the content with a limited amount of people. Only members will have access to the content, however there are some things you need to look out for.

Firstly how many people will have access to the same content as you? If the service you are looking at requires you to share their content with a thousand other members, then what’s the point? You may as well go out and grab content from article directories.

Secondly work out how much you’ll be paying per article. If a membership costs $100 and in that member ship you’re going to have access to two hundred articles that would mean the cost per article is going to be $0.50. Therefore a membership that offered 400 articles would make the cost per article half of that.

An Introduction To PLR Content

Before I start, here’s what we’re going through:

1. What is PLR (Private Label Rights)

2. Top 3 ways to use PLR Content

3. Top 3 mistakes people make

I wanted to spend some time to explain to you what PLR is, because there is a lot of misinformation out there right now surrounding PLR, and I’d like to help set the record straight!

What is PLR?

It’s simple, it’s stuff that you can put your name too.

The thing is, private label rights (PLR) has been around for a long time, you’ll see vitamin companies, electronics manufacturers and other offline businesses doing it all the time.

From a content point of view though (or in respect of articles etc.) it is content that you can put your name on, and use in anyway you’d like to.

The only restriction is that you cannot sell it (that is what resell rights are).

Let’s go through the top 3 things you can do:

1. Build a site and populate them with the content, monetizing it with adsense and affiliate programs

Simple really, all it means is that you are building a site, and whacking the content up with some adsense and affiliate products, and then start the search engine optimization process (this is a whole other area) and start getting ranked in the search engines.

What I’d do if it were me (and it is since I do this too), is put up 2 separate sites (go to a place like www.domainsbot.com and search for an ‘on topic’ domain name) use a free template from somewhere like www.oswd.org and build my site from that (you can use something like Dreamweaver, Frontpage, XSitePro, or a site builder like www.websitearticlewizard.com).

2. Submit to article directories to build traffic to existing sites

This requires that you rewrite about 75% of the article at least… now you might be saying, “well why the hell would I get articles just to rewrite them???”. Have you ever sat down and tried to write 40 articles? I’ve timed it and it takes at least 4 days (writing about 10 a day and taking about 40 minutes to 1 hour to write each one).

Once I learned about PLR articles, a 75%+ rewrite takes me MAYBE 20 minutes (in reality it is more like 10 minutes once you get good at it)…

It’s really simple, all you need to do, is read the paragraph that you are rewriting, digest it, and then just write it in your own words… expand on it, make some additions, change some stuff, and there you go!

Once you’ve finished your rewrite, go to some of the article submission places, or use software like www.articleannouncer.com, or a service like www.isnare.com and away you go!

3. Turn it into an autoresponder

Now, I’ve had to write this autoresponder myself… but it’s no different than if I had gotten someone to write information for me (like PLR articles) and put them up for you as content.

Articles are just content, that’s it… an autoresponder is a way you can get your people coming back to your sites more and more often, and is a great way to build rapport (so long as you’re actually GIVING something of value).

Top 3 mistakes people make

So if PLR is so easy to use, how do people make mistakes?

Well that’s easy…

1. Join a service that is sub par or is part of a wholesaling network

There are a lot of services out there that offer sub par quality content. It’s written by writers that don’t have English as their first language, or in some cases, give content that is less than third grade level.

It should be obvious you don’t want to join these kinds of PLR memberships.

The other thing is that there have become a few wholesaling PLR networks. What this means is that a membership can offer PLR material that other memberships are offering. They get their articles all from the same source, and the articles are identical!

Why do you stay away from these? Because the service might say “limited to 300 people” but the reality is that there are 10 or 20 other places out there that are offering the same material to the same number of people!

2. Join a service that has too many members or offer backlogs to their articles

This should be quite obvious, but places that are open to 1000 people, just aren’t the place to join (unless you are getting it really cheap!).

The reason is that the more people that have the content, the more people you are going to be competing with, and the less likely people are going to rewrite their content.

3. Forget about the fundamentals of building sites

Sometimes people get into this building frenzy, which makes them just want to build site after site after site.

The problem with that is that on the internet the phrase “Build it and they will come” just doesn’t apply… this is where you need to remember the fundamentals of building a site.

When you build a site, make sure that you keep the on page SEO factors right, and that you are building the site over time, slowly uploading content, and building links.

Important stuff, but it needs to be remembered.

So, that’s it for today, look out for the next email tomorrow, in it, we’ll be covering how to use PLR articles with blogs.

To Your success, William Surrency