For months currently, the 7-year-recent search engine has been testing new crawling and indexing systems with the hopes of creating internet searches more intuitive and accurate. The project, referred to as “Bigdaddy,” is abundant a lot of than a software update. It’s a total refit of the search engine’s infrastructure and software.

“…It’s not just a information push or algorithm update,” says Search Engineer Matt Cutts of Google. Three knowledge centers have therefore so much been updated with new ones coming on-line every ten days, a pace that’s expected to increase. Net users can access the updated Google search by typing in the IP address of the updated servers in their address bar: 66.249.93.104, 64.233.179.104 or 216.239.51.104. All of Google’s reported eighty five+ knowledge centers are expected to be updated around the tip of February or early March, and therefore the closer we get to that point, the odds increase that your Google search can hit a “Bigdaddy” data center.

What ‘Bigdaddy’ addresses

The biggest issue “Bigdaddy” will fix is hijacking redirects of URL requests—what happens when somebody redirects asking for one web site to a different though illicit techniques. These kinds of redirects are called “302 redirects.”

“Bigdaddy” will also add one thing Google calls “canonicalization,” which can instruct a pursuit engine how to decide which of a series of URLs is the right one to insert into the Google index. For instance, most people would take into account these the same URLs:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

Actually, these URLs are totally different and could conceivably come utterly totally different content for every request. However, Google’s “canonicalization” can choose the URL that best represents what the user is doubtless asking for.

What ‘Bigdaddy’ will

“Bigdaddy” can conjointly bring completely different crawling and indexing criteria, the groundwork for additional advanced algorithms, larger databases and faster, more effective indexing of content.

Additionally, Google will be ready to index new kinds of content. Testing is underway on a brand new search engine spider based mostly on the Mozilla browser that can scan links among pictures and even at intervals Flash video.

What ‘Bigdaddy’ means that to you

Whole Identity Guru has spent the past week researching what the implications of “Bigdaddy” will be for our Boston Search Engine Optimization clients. By comparing the results, we tend to found that “Bigdaddy”-powered keyword searches came back improved rankings for 77% of our purchasers whereas 17% stayed the same and 6% (largely those without a sensible range of incoming links) experienced a decline.

“Bigdaddy” data centers also reported abundant higher numbers of search results: looking out for “landscape software,” the non-“Bigdaddy” search engine returned concerning 30 million results while “Bigdaddy” came back over sixty million. We have a tendency to’ve concluded, then, that sites ranked well because of solid on-page SEO techniques and inbound linking can benefit from this update. But there are still several unanswered questions about the implications of “Bigdaddy.” But, Google (as usual) is remaining mum on specifics in the hopes of preventing folks from taking unruly advantage of the system.

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On July 5, 2005 I revealed a commentary entitled “seven High Ways in which to Avoid Link Theft” which was picked up and included as content on alternative websites.

Before the article was released I checked on Google whether or not any results already existed for the precise phrase “7 Prime Ways in which to Avoid Link Theft” and there were no listings for that term.

Over the next few weeks I monitored through a groundwork query on Google how many results appeared in Google for the title of my article. One week once publication there have been vi,760 results listed in Google, a week later it had been fourteen,a hundred and it reached a peak of seventeen,000 results by July 26, 2005.

4 weeks once publication the leads to Google had fallen slightly to sixteen,600.

Almost six weeks after publication the results listed in Google had fallen to 44.

In a matter of but two weeks the number of search results on Google.com for the title of my article had gone from sixteen,600 to merely 44.

In case you’re thinking this is often as a result of all these alternative websites dropped by article and replaced it with different content I ought to add {that a} search on Yahoo.com on the identical day still showed 14,three hundred results for my article.

What is more of those 44 results on Google, additional than [*fr1] carries with it listings from the identical websites. In different words some sites have the same article duplicated on completely different pages on their website.

Therefore Google’s Internet Content Filter isn’t used to remove duplicate listings from the well-liked websites it chooses to keep within the search results.

On August 28th, 2005 eight weeks once 1st publication I distributed the article once more to a new list of article sites to repeat the process. After half dozen weeks the same article had reached a peak of 5,620 results on Google. But a pair of weeks later the results had fallen to 217.

On behalf of me this was dramatic proof that Google’s Duplicate Web Content Filter is active and very effective. If you’re wondering if alternative major search engines have a replica content filter I will make sure that Yahoo actually does. The identical article that was once listed on fourteen,three hundred sites on Yahoo, has fallen to 344 over the same time period.

From these results it would appear Google takes about vi to eight weeks to get rid of duplicate content using its Duplicate Web Content Filter.

However the query remaining is just how will Google decide which out of over sixteen,000 results does it keep and which will it reject?

I’ve got witnessed things where my very own articles appear in results on different websites, but don’t seem to be listed within the results for my very own website.

Thus clearly Google will not take into consideration who the originator and author of the first article was when deciding that sites can remain in its search results.

It additionally looks to have nothing to do with where Google first finds the article.

Some articles I have published to my website for several weeks before releasing them for distribution to alternative websites.

In that point the Google spiders have visited my web site many times and Google has had enough time to figure out {that the} article was 1st found on my site.

It would be attention-grabbing to determine if it’s potential to work out what factors Google is using in its Web Content Filter to make your mind up which results to stay in its listing and which ones to remove. However that is for one more article.

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The toolbar is not correct, and it’s limitations.
If you visit a page that is not in the index, however Google encompasses a terribly similar page indexed that is terribly shut to yours, then the toolbar will estimate its PageRank.
Conjointly, Google represents PageRank through the toolbar, but since the character of
PageRank is linear (a multiplier) and also the toolbar is not, there are limitations.
Note: Please read “Some additional words on PageRank” in my Google Best SEO
Practices – Part four article to seek out out more regarding this subject.

The information the toolbar displays is outdated.
There’s a massive distinction between toolbar PageRank and actual PageRank. The info you see within the toolbar is four to 6 months old. Google tracks and assigns PageRank in real-time, but will not update the toolbar in the same fashion. There are multiple tools that estimate future PR, however they are just that, estimates. Keep this in mind.

Best SEO options: highlighting & backlinks.
You’ll be able to highlight all instances of the search term on the page came from your search. This helps you see how many times your competitors use these keywords on their pages, so you can adjust your SEO campaign accordingly. Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your PageRank. Like I said on top of, remember this can be outdated information.

The toolbar’s most hidden feature: indexing.
Ever puzzled how will Google index pages with no links to them? Well, here is how it’s done: if you’re browsing the net with the toolbar put in, (I am not saying simply visible or enabled), Google is recording every page you visit and simultaneously checking to see if the address to it’s in the index or not. So what if its not? It will be indexed on the subsequent schedule. If you don’t wish a page to urge indexed nonetheless, the make certain you don’t have the toolbar installed in your browser while obtaining it ready.

Demystifying the “pagerank dependency”.

PageRank is only one amongst the one hundred+ algo elements of Google, and it is overrated.
Don’t rely solely on the toolbar to determine your link partners. You want links from related pages with high traffic, not high PageRank alone. And my final recommendation: Build sure you have got at least a pair of browsers, one with the toolbar (if you need it) and one without (to visit your “not-prepared” pages).

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It all starts with somebody noticing the PR update in progress. This event will find its way into forums and newsgroups fast. Among minutes and hours the Net community becomes awake to a Page Rank update. As Google.com uses many completely different information centers for its search engine services and additionally updates them in different intervals webmasters everywhere the world will see different results when looking for Page Rank results. A Page Rank update can conjointly not complete at intervals an hour or a day. For several days results can fluctuate.

With that in mind it’s a funny event watching the hype surrounding a PR update. Webmasters get nervous if the PR of their website suddenly changes. A amendment will mean {that the} PR fully disappears or {that the} webmaster sees totally different (conflicting) results. As a high Page Rank will mean higher amounts of traffic and eventually higher income from a web site this event typically feels sort of a rollercoaster ride for the people who depend on having a successful website. Imagine the website you worked for so exhausting suddenly growing and down in Page Rank during a PR update. Currently the identical people begin posting queries and comments in forums and newsgroups. The a lot of experienced webmasters apprehend the game and react professionally. They know {that the} publicly visible Page Rank is simply a moment in time to show a snapshot of what’s in Google’s database. They apprehend that PR actually updates daily or weekly internally, but that these more frequent updates don’t show up as publicly visible PR updates. However no matter how usually it is recognized {that the} publicly visible PR is not important – the hype around this subject by a giant cluster of webmasters does not quiet down. “How many links will it take to get a PR five?” – “Why does my PR suddenly went down? I added x variety of back links to my site.” – “I hate Google for doing this.” – These and several other comments or questions will show up. But in the end it all comes right down to: Public PR is just a snapshot in time of what is in Google.com’s database. PR changes much additional often than what is occurrence in the Google Toolbar.

And thus it comes as no surprise that regarding each 3 months the tensions go high up in newsgroups and online forums when it comes to discussing Google Page Rank. If you’re on the search for a high Page Rank for you web site – don’t waste time wanting for the publicly visible PR. Use the time the others want to discuss PR to truly work on the Page Rank for your site. Establish top quality back links to your site. Grow these numbers slowly. A giant increase in an exceedingly short amount of your time is not natural. Back links grow slowly and that is what Google is looking for. Be sensible – be in it for the long term and not some short-term PR gain that won’t last.

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Google uses a explicit search algorithm that assigns a worth to websites called PageRank that is one part of how it ranks pages. The PageRank value is set by several things but the most important are the values derived from the ingoing and outgoing links in your page. Let’s have a glance at that first.

The links in your web site permit Google to navigate the pages on your web site and index additional of the content. Keep in mind that it is your pages that are ranked and not your site. You could conceivably have one page ranked higher than all of your others put together. This is often the most important reason to form positive that every one of your pages have links into and out of them and that you simply never have dangling links or pages that can be linked to however not out of. This is often why the navigation structure of your web site is vitally important.

With that lined let’s have a glance at the most factors used for PageRank. Initial of all a page on your site should be indexed by Google to also have a PageRank. At that time the page has an intrinsic PageRank value. That page has links to your different pages. When one page links to another page it increases that page’s PageRank price while not deceasing its own. It is nearly like one page voting for another while not penalizing itself. This can be why you would like to avoid any dangling links as a result of although that page would have a rise in PegeRank it may not do the identical for an additional page. With this in mind it is prudent to direct additional links to your most important pages to extend its value. Then from that page the guests to your web site can link to the other pages.

The simplest strategy for increasing PageRank is to link pages to every different with a single link. By doing this you avoid splitting the worth between multiple pages. However you would like to form sure that all of your pages are linked together therefore that you can navigate your entire web site from one beginning point.

Remember that in SEO you must learn as several aspects of it as possible as they are ever evolving.

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I mentioned how Google’s Page Ranking System has become obsolete, however at the identical time, many business savvy entrepreneurs still provide it credit and may presumably discredit or credit your web site accordingly to it’s rank.

“Let’s really go thorough to take our first steps towards leaving Google’s page ranking behind!”

If you are like 1000’s of folks on-line, you’ve been following page ranking so close for therefore long, it will be really though for you to break the habit. “No habit will be utterly broken, it should get replaced with another”.

1st Step: Take away Page Rank From Your Google ToolBar

Google most likely will not like me for this one but I suggest clicking on “Choices” within your google toolbar, take off “Page Rank”.

Congratulations, you’ve done it. Promoting your web site has taken a new flip, a bright road is ahead!!

We tend to will currently go back and search online. Before we do, attempt NOT to think about how a website’s importance was measured by Google’s page rank, instead take a smart take a look at every site that you simply visit.

Pay special attention to the content, layout, usability, and friendliness. Do you like it? Why do you like it? Right down things, pictures, layouts, anything that you like from websites that you pass by.

Produce a “Favorites Folder” at intervals your browser, decision it “Opportunities”. Within this “opportunities” folder, add websites that interest you, or that would interest your visitors.

Mix all these favorite things that you prefer to form new ventures for your business. Keep GOING BACK to those web resources that you liked and have a look to see if there are any smart opportunities for each corporations to prosper together.

Net Selling is rarely done alone, successful promoting online desires you to form your own “internet” to catch guests with. What better means to do thus then by connecting with websites that you like.

Why ought to we have a tendency to do that?

In order to stay far from Google’s Page Ranking all together, we have a tendency to need to switch it with our own “net measurement system” to determine whether or not our company ought to advocate, swap ads, or do business with the other.

In the top, we tend to won’t be selecting websites just because they rank well, we have a tendency to can finally be selecting solely websites that we have a tendency to all personally like.

Personal resources produce a better world for your visitors. Just remember, several of your guests don’t have any plan about the planet of Google Page Ranking and how you may of been keen about it.

Building A Personal Ranking System:

In order to personally rank websites, there are some measurements you’ll be able to take… Ask yourself these queries when browsing…

* What is their alexa ranking? or Rank from Ranking.com?
Does the site appear to be obtaining matching traffic with yours?

Does the positioning you’re looking at have incoming links from Google in the identical industry as yours? Pay close attention to who links to the websites your research.

* Most Necessary: Does one get a smart feeling after you visit their web site?

If you don’t, eight times out of 10, other visitors won’t either. I never advocate a web site that doesn’t feel right. first impressions mean a heap a lot of than people think. From time to time, the internet is a sub-aware activity and many things that we have a tendency to see create us react to it while not even knowing it. You want folks to like you and trust you enough to try and do with business with you.

* Last but not least: Can you be happy knowing {that the} websites you advocate have a private touch and your guests can be higher off as a result of of it?

Once we tend to all get in an exceedingly good groove on-line and start adding complete personal resources on our websites, the net can be a higher place for all our visitors.

Strive and let the larger resource directories inside your field to list everything possible, the most effective plan for your business is to create something along with your own personal touch.

I hope you have enjoyed this II part series!

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In an online forum post from WebProWorld.com (A discussion on Google), folks from everywhere are speculating concerning what is going on. In fact, one member was fast to point out {that the} last massive shift Google had, we saw the PR system go down as well. This begs the question…

Are we on the verge of a BIG PR shift? or,
Are we seeing a Google promoting scheme just to shake folks up?

In several ways, Google needs to be improved upon their “dampened PR system”. There are such a lot of areas if they payed attention to forums and blogs all around the world, they would have additional than enough feedback about their PR system to repair this growing PR issue.

Page ranking may be a probably a great system. It CAN be a great system if it directly ranks websites properly by content, relevance, and not simply by the quantity of links pointing to a private website.

Nowadays, you see a website with 15 “medium relevant” links pointing to it while its front page holds a PR of seven-8 out of 10. How do you justify that?

What will it mean if Google’s PR systems stays down?

I feel it can mean a huge shift to on-line marketing. Many newbies out there that are barely legal when it comes to SEO have an chance to measure everything they do. In turn, the newbies may even sound skilled to their clients. Remove these tools and you’re left with true selling gurus that have stood the check of time and can deliver results for themselves and their clients.

The internet is vastly growing into a pool of professional fakes and scammers. This is really giving the internet promoting community a bad name. Without the Google PR, several individuals will not be ready to prove their results nor can they need that “pretend respect” that you get from having a website with PR 7/10.

What concerning MSN & Yahoo?

In growing efforts to keep up with MSN & Yahoo’s strong and growing promoting campaign, Google could be feeling not noted these days. Several folks think that their PR system is simply a gimmick; a gimmick that pulls a lot of attention. By disabeling this method, you produce mass concern and confusion. Dangerous publicity is still publicity neverless?

So, is Google making an attempt to form a buzz?

This could be possible and it might be possible that everything can be back to traditional inside a number of days. We tend to will not recognize till time catches up with us.

Till then, take this “dark saga” moment and find alternative ways that to make your business online. Do not worry regarding what Google is doing, worry about what you’re doing to improve your net marketing campaign.

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But there is a problem…

A lot of and more we tend to work out NO consistency with page ranking at all. Please don’t confuse the distinction between “page ranking” & “search engine ranking”. The 2 are utterly different.

With this methodology of measurement, we tend to could quickly see how abundant or how very little someone has put into promoting their website. A high rank of 6,7,8,nine,ten is sometimes held as something honerable to have for your site however does it really matter?

In some aspects it will and in some it doesn’t.

As I mentioned on top of, page ranking has nothing to do along with your search engine success. It (did) have everthing to try and do with “importance”. The sole problem is (like thus many selling ventures on-line), this measurement technique is dying off with the remainder of them. Folks online are very intuitive concerning these kind of things and tend to over saturate ways that to beat them and/or improve on them quickly.

Individuals all over the world are even still wondering how to extend their page rank. Now why would they are doing this???

Straightforward, it’s all about prestige. Eventhough selling consultants like myself weigh completely no importance on page ranking anymore, there are still literally 1000’s of business folks out there that contemplate a high rank a smart thing.

Therefore how do you profit from increasing your rank?

– You’ll attract better quality websites to yours
– Individuals will assume your website has lasting power
– People will want to mimic what you do
– Folks can even think highly of you

Even now, several browsing folks look for high ranking websites to exchange links with.

Therefore does attempting to increase your web site page ranking facilitate your? Not really. What you ultimately want to try and do is promote your website as a lot of as you can in as many “RELATED _ RELATED” places that you can and let search engines do their own thing.

Playing into search engines hands won’t help your company. Building a great web promoting foundation can attract precisely what you’ve got been after….. MORE EXPOSURE!

Please take this seriously and continuously be on the design-out for other ways to promote your business, let Google’s page rank go and take a look at the long run beyond PR ratings.

Hope this article helps you out!

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First things 1st: PR isn’t the cause or the results of high rankings.

PR depends mainly on 2 things: Incoming links and traffic. Some SEOs build the mistake of assuming high rankings come back as a results of high PR, when in fact high PR is one natural outcome of high rankings.

Better SEO = higher rankings = a lot of traffic = Higher PR

However, the concept behind Google’s PR is crucial when operating with External Links (i.e.: incoming) and Internal Links (i.e.: the website’s structure). Each link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We have a tendency to will use PR as a physical measurement of how this credibility travels from one URL to the next.

The role of SEO during this case is…

1. Off-web site: to maximise incoming PR by increasing the quantity of incoming links and the standard of incoming links.
2. On-web site: to harness incoming PR therefore that none of it is wasted (on broken links) and that almost all of it’s channelled to the most necessary pages of the web site (i.e.: the homepage, main category pages)

To sum up, PR isn’t a factor in SEO, neither is it a right away result of SEO. But the makings of a high-PR website are terribly the same as those of a high-ranking website. And as a result of of that, the concept of PR can be used to…

* properly apply linking techniques
* measure the effectiveness of these techniques

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1. Google searches are never case sensitive – as we have a tendency to already knew.
2. Google PR is case sensitive – as I suspected, according to net standards, URLs are case sensitive. Google and alternative search engines follow this standard.

There have been some reported cases of the same pages being in Google’s index a pair of or a lot of times as a result of they were linked to with totally different cases (ie.: /ABC.htm, /abc.htm, /Abc.htm).

The root of the problem, as you may have guessed, is Microsoft’s ignorance towards internet standards. Microsoft servers are set up in opposition to the net commonplace on case sensitivity in that /ABC.htm is completely different from /abc.htm. IIS ignores the case totally different and gives control of the request to wrong file.

My web site is on a Windows Server, how unhealthy is the problem?
Well, it isn’t going to ‘bring down the net’ as some lammers would possibly suggest, but there are issues that require to be addressed. IIS’s choice to ignore case sensitivity means search engines (which are case sensitive) will index the exact same content for different URLs. It’s terribly unlikely a website would be penalized for this, however it will definitelly impair your website’s ability to rank well. It makes it specially difficult for the duplicated page to rank well for the terms it targets.

This is often only an issue if there are two or a lot of links purpose to the identical URL in an exceedingly totally different case. You can avoid this drawback by forever using lowercase in your link tags, but you can’t stop alternative websites linking into the same URL in capital letters – therefore something must be done on the server so as to deal with this issue.

How can I fix it?
I will nearly picture you “URL Rewrite Junkies” jumping up and down with the solution on your hands, however as we have a tendency to all recognize, URL Rewrite may be a feature only obtainable to correct net-servers, nothing you’d expect to work out in IIS.

A. Server Element (IIS various to URL Rewrite)
Not free, not simple to setup and will only be put in on your own server. The sole upside is that this might work for all files/scripts/directories on the website.

B. Script (and a very little permanent redirection)
It’s free, it’s easy to setup and will be put in on any server, not just your own. The only downside is that you can solely enforce case sensitiveness for requests that are handled by this script. This implies static HTML pages, directories, images, etc would still be exposed to the present issue. HOWEVER, if with a little help from a custom 404 error page you’ll do simply regarding anything. But that is an entire other topic…

Here’s how you’d enforce case sensitiveness using VB Script:
Code: If Request.ServerVariables(“URL”)LCase(Request.ServerVariables(“URL”)) Then
Response.Status = 301 ‘Permanently Redirected
Response.AddHeader “Location”, LCase(Request.ServerVariables(“URL”))
Response.End()
End If
%> It does not would like to be the very initial issue on every page, but in order to perform a proper permanent redirect, this must be execute before any content is written to the response’s output stream, ie.: Before any HTML or Response.Write.

Hope this helps a few up-and-coming back SEO experts (and wanna-bes)

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