A niche is basically a market within a market.  For example, take the renewable energy market.  A niche within the renewables market might be the solar power or wind energy market. But it is possible to go even further and actually target smaller sub niches that niche.  As an example, homemade wind generators would be a sub niche of the wind energy market.

The more targeted or smaller your niche is, the less traffic or visitors it will receive.  But, conversely, because the traffic you do get will be very closely aligned to your subject matter, it is likely to convert better with whatever it is you are marketing.

Niche marketing is about identifying a small targeted market and making money from it.  You can make money from a niche by selling them your own product, or by taking a commission for promoting someone else’s product.

But how do you know if a niche will be profitable?  Here are some tips on niche market research

Well the niche needs to get enough traffic to ensure you make regular sales.  You can simply use Google’s own keyword tool to assess whether or not your niche gets enough visitors to make it worth while you building a site.

Another good indication of whether a niche has enough people looking online to spend money in it, is to do a search and see how many products already exist that are targeted specifically at the niche in question. A good way to research products is to go to a site called Clickbank.

These are just two general methods you can use to research a niche.  To learn some very specific ways to find niches full of  eager buyers,  take a look at  my free niche marketing strategy blueprint today, it’s FREE!