Using Free Reprint Articles – Some Questions Answered
Recently I wrote a commentary discussing the merits of using free reprint articles on your web site to extend your search engine ranking. (The article explained how Google loves tons of content on your web site, how it loves that content to be frequently updated, and the way you’ll get lots of keyword made content for your website, fully free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)
A few days when publishing, I received a ‘please help’ email from Loren, a little business owner. Her website is all about glass art (http://www.headchangearts.com ), and she wanted some clarification on some of the points I created in my previous article. Loren’s questions were sensible ones, and also the answers important, so I thought I would publish them.
Q: We have a site for glass art. From your article, I gather that if I create an articles page with free reprint articles (written by other people) containing ‘glass art’ type keywords, I’ll get higher search rankings for those keywords? Is that correct? If thus, what page comes up in the rankings? The article itself or my Home page? Additionally, if the article is being employed by other webmasters, will not the search results additionally include their version of the article?
A: In answer to your 1st query, yes, having an articles page with keyword wealthy free reprint articles typically has the effect of increasing your ranking. Google thinks highly of websites with a heap of helpful content, but it all comes all the way down to whether or not alternative webmasters do as well. If your site contains heaps of useful content regarding glass art, alternative webmasters within the glass art field (be they suppliers, distributors, or competitors) can be inclined to link to you simply as a result of that link implies (to their customers) an association with you. That association boosts their credibility as a result of you’re clearly an authority within the field. It additionally might help their own search engine ranking a very little as Google can then see them as half of an knowledgeable, credible community of sites (though the advantages of this for the linking web site are minimal and debatable). Thus, in an exceedingly roundabout manner, I am saying that yes, article-based content will facilitate your ranking, but solely if it will increase the likelihood that different connected sites can link to yours.
As to the query of which page (the article itself or your home page) displays in search results, that actually depends on which page has the foremost links to it*. If you’ve got a commentary which is just THE BEST source of information in the trade, and everybody’s linking to it, that page can show in the search results. This is good as a result of folks who click on this result are interested specifically in the content of the article. Therefore when your web site displays, they get the knowledge they want, and they’re going to be pleased. And assuming your navigation is obvious and simple to use, it is probably they’ll a minimum of visit your home page.
And finally, yes, if other sites have printed the identical article, they will show within the results alongside you. The same is true of the initial author’s website. But it is vital to recollect that, generally, the location with the very best PR will rank highest in the results, and it’s this website that the majority users can visit. You simply would like to figure hard to form sure that is you! For an example of how this works, do a groundwork for a very specific term related to the article of mine that you have clearly read. Search Google worldwide for “Google’s love affair with content” (together with the quotes). You’ll notice {that the} no.one result is really a page on EzineArticles.com which contains my article. The page on my site (DivineWrite.com) containing the article solely ranks no.2. This is because EzineArticles.com incorporates a higher PR than DivineWrite.com, and overall, the keywords are considered a lot of relevant to the remainder of the content on their site than they are to mine. Obviously, this suggests {that a} good article can show several times in the same search results, but that’s ok – it simply adds to the perceived authority of the article and the sites containing it.
* Higher than I say {that the} page that displays within the results can be the one with the most links to it. There are some complicating factors here. As an example, the text in an exceedingly link plays a massive part in how effective that link is. A link to your site that says “Click here” or “check this website out”, will not do you as a lot of sensible as a link which says “Glass Art sales” or “glass art creator”. Therefore if tons of individuals are linking to the page containing the article, but the text in their links is generic, then that page could not rank as highly as a page with fewer – more keyword wealthy – links pointing to it. After all, this assumes that each pages are equally well optimized for search engines and for the identical keyword phrases.
I understand {that the} above could be a very specific query and the solution is stuffed with ifs and buts, but hopefully this exchange can answer some questions for a few people.
Happy reprinting!
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