Will Surren – Make Money Online Monthly

Lots of businesses are now using SEO to increase business and help people find their products online. Whilst this does not directly relate to SEO (Search Engine Optimisation) it is clear that many new businesses cannot explore this type of marketing and promotion.

As a Web Designer this means that you need to keep up with the ever changing world of SEO. It is always a good idea to see what your competition is doing and then taking the necessary steps to offer more. If you can stay ahead of the web design crowd by having some SEO knowledge then you will be much more likely to attract new business.

With the use of SEO techniques and tactics into your web design will also make your websites easier to find which is great for both you and your clients. Here are some simple things you can do to add a touch of SEO to your website designs:

1. Ensure your code is valid for XHTML and CSS for W3C standards. This will help your website be crawled easily by search engines as well as having the site display correctly across most browsers. An added bonus of this is that you will now be able to submit you website to some of the CSS design galleries which will create exposure for you client and your own design skills.
2. Having a fast website is of particular importance nowadays as we are creating more media rich web designs. Added to this is the fact that Google now sees a sites speed as one of its many ranking factors. Using GZip to compress text, compressing images, combining CSS files and minifying JavaScript files are all going to help the speed of your site.
3. You can use various keyword tools to find relevant keywords that people search in your clients market area. You can make your website easier to find by using some of these keywords in the titles of your web pages. This will also increase the relevance of your website to search engines.

When it comes to getting your website ranked highly in the search engines, the importance of getting backlinks can not be over-stated. Put simply, if you can get a lot of links pointing towards your website from other websites then you will be able to get on the first page of Google, Yahoo and Bing for your targeted keywords. The question is then – How can you get other websites to link you? If you want other websites to link to yours then you need to give them a reason to do so and, other than paying them (which is frowned upon by the search engines), your only option is to have something on your site that is of real interest to others. This could be a video, a game or a picture, but a well written article will often be enough. You can absolutely get links, provided the content you provide is good enough that people will want to get to it. You can use a process called linkbaiting, wherein you make good, unique content that only you can provide, and having other people link to it because they want to show other people. After all, how can you beat the other guys if you are not doing anything to set yourself apart from them? Linkbaiting has been proven to work and it is, if done properly, the most efficient and cost effective way of getting links. A few hours spent coming up with a great piece of linkbait could easily result in you getting hundreds of links over the following months. Those will not just be any old links either, they will be coming from relevant sites (i.e. those in the same niche as you) and from a diverse range of IP addresses. There are those people, however, who are simply too lazy to go through the linkbaiting process, and just spend rigorous hours building manual links that go to their website. While this can also be effective, it is no doubt far more effective and time-efficient than to use linkbaiting – that way other people are linking to your website for you, without any other work on your part. In the event you just don’t know how to make your own linkbait, you can hire people who do. Companies exist on the market that can help you provide the linkbait that you have been waiting for, creating exclusive content just for you that will draw people in droves to your website. Considering the big picture and just how much these services can help you, they are not that expensive, so be sure to check them out the next time you want to expand your business.

Learn More : Linkbaiting