Will Surren – Make Money Online Monthly

Considering how much time and money an online marketer dedicates to article marketing, we want to get the greatest return possible from our efforts.  Regardless if we write our articles in-house or outsource to a professional web writer, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.

Most of us who use content syndication use article directories most often to distribute our content.  There are three advantages to using a good article directory.  The first of those is that a top ranking article directory gets a lot of visitors.  That means a lot of people have an opportunity to find our article there.  An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.

Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

We can get some additional benefit by providing each directory with a unique version of our article.  We can accomplish that efficiently using article spinning.  But even if we submit a unique article to each directory, the individual sites that take their content from that directory will still be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Fortunately there is a semi-automated system to make implementation of this writer to publisher exchange simpler.  I think of it as an article distribution cooperative.  I go into the specifics of this content marketing system elsewhere.

Locating free articles as content to place in your website provides valuable assistance to your website ranking in the search engines.  First off, free web content articles provide direct niche content that your viewers are always looking for.Using article directorys allows you to add lots of pages of information to your site, which will also have the side benefit of keeping viewers around longer.  In addition, content will also allow your site to be more well rounded, and appear better to the search engines as far as results on terms go.Additional keywords can be specifically targeted with your new content, adding potential customers and viewers to your site.

One of the main keys to keep in mind is to really tailor the articles you add on your site to your specific niche.If you have a site about baseball cards (selling, collecting) – you dont want information non related to baseball, it just does not really make sense.  Often the addition of a blog to a site about the niche is a great addition, as you can post all the articles you find interesting to this blog.  Its simple to do, and best of all its free.One great benefit of adding lots of niche content is users will bookmark your site and come back often to read more.The big thing is to add content to make your site more interesting – this expands your audience.  Often times you can also add an RSS feed from specific article sites to automatically update your content so it always appears fresh.  This is a viable option if you don’t have the time or resources to update content every few days and/or scour the web for the content.  Simply find a blog or article directory that covers your niche who is posting content that you deem great, then pull in the RSS feed into your site.RSS is great because the source site is the one updating and adding information, the RSS mirrors it on your site.

Whichever method you choose to get the content on the website, usually this will equate to higher search engine rankings as they get smarter about assessing the quality of sites and knock down the ones that don’t meet the benchmarks for quality.This will also start to remove sites that dont have as much content or do not really work on it – their hurt is your gain.  Using an article directory is a must have for those looking to build up the back links to their websites.