Will Surren – Make Money Online Monthly

Because of a ground-breaking agreement between Dell and Google, SEO could soon be a mainstream topic of conversation. Dell, the planet’s leading maker of personal computers, has announced that it’s testing a pre-installed package of Google software, as well as a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

Whereas the house page and Desktop Search can be an simple boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that can be of most interest to SE marketers and optimizers around the world.

Currently a specialist ‘trade tool’ used predominantly by SE practitioners, the Google Toolbar might soon be automatically on the market to many thousands of mainstream computer users. Consequently, Google PageRank and, by extension, search engine promoting and optimization look set to become part of mainstream vocabulary. (Well, perhaps that’s a very little optimistic… Perhaps they are more doubtless to become half of the vocab of the pc savvy mainstream.)

So what will this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:

1) Business decision manufacturers can finally ‘get’ SEO

Though not overly helpful to SEMs and SEOs, Google PageRank is a perfect hook for busy decision makers. It’s very simple (in that it’s just a mark out of ten) and measurable, and it’s just THERE; you do not have to go out of your way to see the PageRank of a site. It’s precisely what call manufacturers would like to urge their collective heads around SEO. They don’t have the time or inclination to perceive the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of grey, leaving the 2 colours many decision manufacturers understand best: black and white.

two) Business can pick out the importance of PageRank

While most business call manufacturers are aware {that a} good search engine ranking is nice for business, they are not yet aware {that a} unhealthy PageRank is bad for business. However with the Google Toolbar at their disposal, they soon will be. Call manufacturers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of each web site they visit. And in the method, they’re going to become painfully conscious of what their own PageRank says about their company.

three) Business will be a lot of Search-proactive

Once decision manufacturers realize {that a} dangerous PageRank is dangerous for business, they’ll be additional likely to be proactive concerning their search engine ranking.

4) A lot of businesses will dedicate a budget to Search

PageRank will become just a part of ‘doing business’. Just like TV, radio, and newspapers, it can be proactively communicating with call manufacturers, each and each day. Whereas the mechanics of a high search ranking will stay a mystery to most, the Search DOMAIN will no longer be considered a black art, and SEMs and SEOs can not be thought-about witch-doctors. This will create call makers far a lot of comfy dedicating a budget to Search (particularly as they now have something measurable to grab a hold of – see purpose 1 above).

Conclusion

It appears that Google has once once more made a very astute business decision. For higher or worse, they’ve improved their position in Search and created vital inroads into the desktop software market. Can they threaten Microsoft’s desktop dominance? We’ll have to attend ‘n see. Can they enrich the SEM / SEO industry? In my humble opinion, yes! Google could not be everybody’s favorite search engine, but if they convey PageRank into the mainstream, the Search industry will finally attract the proportion of company advertising spend it deserves.

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