Will Surren – Make Money Online Monthly

Keyword Research is the essential starting point for any SEO campaign. All search engine marketing firms will agree. Improper keyword research will result in a failed campaign since this is the foundation of SEO.

The first thing that you need to think about when doing keyword research is to understand the appropriate audience that you are trying to market towards. You must break down the industry you are targeting, whether this is being done for a client or your own web site. Keep in mind that the way you view your company might not be the same as a consumer or “average Joe” views your company.Make sure that you are coming up with words or phrases that your consumer will be inputting as you are working on keyword research.

Characteristics of good quality keywords include strong relevance to the site being worked on: terms that the target website has content to support, relatively high search volume: terms that people actually search for and relatively low competition: terms that don’t have a tremendous amount of search results.

You must come up with the proper terms or key phrases that you would like to rank for once you have targeted your audience. Now you will start doing some research that most of the search engine marketing firms practice. You should pick a keyword tool to assist you once you have decided on those. You can search them all over the internet. From there you want to start putting your keywords and phrases in the keyword tool to see the search frequency for each.  You want to pick and choose the terms with a proper frequency according to your site. The frequency will fluctuate amongst various industries.

The proper thing to do once you have your list of keywords and phrases is to sort them in descending order. That way you have the most searched terms and phrases at the top of the list. Since there can be such a large amount of competition amongst the top terms, they will be impractical to target.

Now you need to check on competitors. Go to any search engine and put those keywords and phrases in to it. If your company fits the feel of the search results than you have a good fit. After doing this for your list, then take out the possible terms and phrases that don’t fit and you have a more focused list. Once you decide on which are the best match, then you want to condense that down to about 1-5 terms and phrases.

For the end goal of implementing a SEO strategy, you now have your final list of keywords and phrases to add to it. This is the general standard procedure at any search engine marketing firm in regards to SEO.