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Archive for July, 2009

The Biggest Internet Marketing Mistakes


If you’re just starting on your goal to start a small business online or make money blogging, then you’re luckier than you think. Sure, the increase in the number of internet businesses and professional blogs has shot up, giving way to a more competitive online environment. What works to your advantage, however, is the fact that there’s a lot of information now on how you can earn money from your site. Advice is all over the place, as are tutorials and instructional manuals on how you can put up your online store or start blogging for money.

One of the most common bits of advice you’re bound to run into is to formulate a sturdy internet marketing strategy. If you’re no stranger to blogging for profit, you would know by now that a good internet marketing strategy is indispensable when it comes to earning money from your site. Essentially, this means that you must find an effective way to promote your products and services through your blog or website.

What a lot of neophytes are unaware of, however, is the fact that not all internet marketing strategies will work for their benefit. Some of the information about internet marketing is actually not credible, and can be more damaging to your online enterprise and your efforts to make money blogging. Are you also committing these internet marketing blunders? Read on to find out what you should NOT do if you want to launch a successful promotional campaign for your blog:

1. Building a website that’s great to look at – but takes ages to load:

It’s good to put effort into your blog’s appearance, to make it as attractive as possible to create a favorable impression on your visitors. What won’t work, however, is a blog design that takes forever to load on the screen, or a site that’s bogged down by too many high-end applications. Take into account the fact that nobody wants to wait too long, especially if it’s just a web page that could’ve loaded in a second or two. Ultimately, a gorgeous site that takes too much time to load is just as bad as an ugly template. Both of them make your readers feel like you’re wasting their time, and they’ll just end up moving on to other blogs where they can get what they want in a few seconds.

2. Expending minimal effort at keyword research:

Most bloggers think that keyword research is all about just finding what the top keywords are, how many hits these keywords are pulling in from search engines, and which keywords in their niche can possibly turn a profit. Sure, these are all part of the whole package. But have you actually come up with a keyword research system that will really make your site earn money?

Don’t just stop at looking up keyword rankings and finding out how many people, on average, are using the search terms, “how to lose weight”. Instead, you should also watch the activity behind each keyword you put up strategically on your site: which keywords actually fetch you the most number of visits? Of these keywords, which ones actually end up with a sign-up or a sale? Implement a keyword research system that’s better directed at earning a profit so that your online marketing campaign doesn’t lie flat and stagnant.

3. Scratching just the surface of your web stats:

Okay, so you already have Google Analytics tracking the activity on your site. It’s been running for a good while now, gathering a lot of useful data that you can use to boost your blog’s earnings. But are you really making the most out of your analytics tool? Most bloggers just look at how many people are going to their site, taking note of how much time their visitors are spending on which web page, et cetera. These things, however, are nothing but surface detail, and focusing on them alone won’t help your blog earn more money.

A better course of action would be to trace the roots of your traffic and see where your visitors are coming from. Are they coming from search engines? Which keywords are bringing your visitors to your site? Maybe your e-mail campaign is hauling all your visitors in? Whatever it is, make sure that you know where your visitors are coming from so you know where your blog should go.

Make sure, however, that the quality of your product measures up to the aggressiveness and success of your internet marketing strategy. Your best advertisement still lies in your product itself. No matter how good your promotional tactics are, a bad product will never sustain a profit for long. A good, reliable product will make its own waves when it’s introduced properly to its target market. So clean up your act, draw up a smart online marketing strategy, and pave the way for the success of your blog and the products and services it offers.

Personal Web Hosting Requirements


When looking for a web host, it is important that you do so after making sure you know what resources you require.With this measure, you are therefore sure you will not pay more for your web hosting services, or end up paying for features you will not be using.

While looking for the right web host, you have to consider the type of website you will be building.Look for web hosting after determining if you want a website for a blog, an online forum, for an e-commerce site, a hobby site and then if the site will be an interactive or static one.

Shopping carts, online payment systems and the ability to support secure socket layers encryption are requirements of an e-commerce site.Access to database systems like MySQL and PHP or Perl scripting are required for blogs and online forums.

Look for web hosting based on the amount of storage space you require.If you are creating a small and static website, it will not require too much storage space.Large and interactive online forums, and websites with thousands of pages need more storage space.

Your bandwidth requirements will be easy to determine once you have determined your storage space requirements.You will need more bandwidth for an interactive website where an average 6KB web page receives numerous hits a day, than static websites with large web pages.

You will also need more bandwidth if you are creating a forum, as visitors to these places tend to spend time reading posts and making contributions.Moreover, you need more bandwidth as there is also a chance of receiving repeat visitors to forums.

Make sure that the web host that you choose will be able to provide for your custom programming work, especially if your website will be more than just an HTML website.

If you want special access to your website through FTP or a secure access protocol, ensure that your web host will be able to provide you with this requirement.Whatever the requirements, make sure you discuss all these needs with the web host before signing the contract.

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